client: Azul Linhas Aéreas Brasileiras
what i did: Logo/ON and OFF Campaing
copy: Matheus Veloso
year: 2021
This project was developed for AZUL Linhas Aéreas Brasileiras’ internal marketing, where Halloween is one of the most celebrated events in the company’s culture. The festivities take place across all of their bases in Brazil, but at the AzulVille base in Barueri, São Paulo, the event is taken to the next level with a themed day featuring a costume contest, live performances, and a fun buffet with Halloween-inspired treats.
To promote the celebration, we created a variety of both online and offline materials, including posters, email campaigns, and social media layouts, all designed to generate excitement and spread the word about the event.
