what i did: visual identity/social media/AI/ilustration
year: 2025
Quitutes do Jojo — Brand & Visual Storytelling
Quitutes do Jojo is a passion project where I developed the brand from the ground up. The visual identity started with a custom illustration of Joaquim — my dog and the “owner” of the business — combined with a circular hand-drawn lettering that reinforces the homemade, warm and playful personality of the brand.
To expand the storytelling and create engaging content for social media, I used generative AI to produce a series of images featuring my dogs Joaquim and Meg running the business. In this narrative, Meg appears in the administrative role, organizing orders and managing the operation, while Joaquim takes care of production, baking cookies, preparing lasagna and other homemade treats.
These visuals became a strong differentiator for the brand and performed extremely well on social media, significantly boosting engagement and helping orders surge during the end-of-year season in 2025.
The imagery was then adapted into both printed and digital flyers, creating a cohesive campaign that connected brand identity, storytelling and sales results.
