client: Recargapay
what i did: CRM/Key Visuals/ADS/Email Marketing/Social Media
copy: Bianca Souza
year: 2023
As part of the company's in-house creative team, I was responsible for handling all of its creative demands across various areas. This included designing materials for internal marketing, digital campaigns, CRM assets, and social media content, among other things. I collaborated closely with different departments to ensure that all creative outputs aligned with the company's goals and effectively communicated key messages to the target audience.
The key visuals I developed incorporated the company’s brand identity, but with a fresh and innovative twist to make the materials stand out. I aimed to maintain consistency in the brand’s visual language while adding a unique touch that enhanced the message and resonated with different audiences. From brainstorming concepts to finalizing designs, I played a central role in shaping the overall creative direction, ensuring that each piece was not only visually appealing but also strategically impactful.
