client: Mastercard for Credsystem
what i did: Key visual/ads
copy: Aline Sharlene
year: 2024
I developed several key visual concepts for Credsystem, a company that provides credit cards specifically designed for the C-class demographic. The goal of the campaign was to communicate the card's versatility and practicality, highlighting how it can be used seamlessly in everyday situations. The key visuals aimed to encourage consumers to use the card for a variety of purposes, from making purchases on delivery apps and streaming services to shopping on e-commerce platforms and more.
My creative process involved tailoring the design to resonate with the target audience, ensuring that the visuals were not only visually appealing but also aligned with the brand's identity and message. I worked closely with the marketing team to ensure the key visuals were adaptable for various digital formats and media, including social media, online ads, and promotional materials.
