In this project Rock in Rio and Natura sign the NAVE project, that celebrates contemporary Amazonian culture with an immersive experience at the Cidade do Rock in 2022. The project was divided into four series of videos: noites amazônicas was the main film showing some of the nightlife of the region, Rio de Vozes where residents were invited to send their messages to demystify the Amazon, Tripulantes was a series of videos for TikTok featuring the Amazonian artists who participated in NAVE and Encontro das Águas, which followed the creative process of the construction of NAVE and the artists who built the structure of aparelhagem at the cidade do rock.
The team and I developed the entire digital strategy for the dissemination of all content, but the visual identity was left to me. Using the letterings painted on the Amazonian boats as a reference, I developed logos for all the audiovisual content. I also produced the film's graphic arts for the creation of the promo cards, lower thirds, episode names and credits, and directed the motion team to create the animations for the film and the series. For the advertisement, I developed collages with original illustrations of the Amazon flora.
what i did: logos/design for social media/ads/illustrations
copy: evelyn nogueira
client: rock in rio + Natura
year: 2022
