client: Rock in Rio + Natura
what i did: logos/design for social media/ads/illustrations
copy: Evelyn Nogueira
year: 2022
For this project, Rock in Rio and Natura partnered to launch the NAVE Project, a celebration of contemporary Amazonian culture through an immersive experience at the Cidade do Rock in 2022. The project was divided into four video series: Noites Amazônicas, the main film showcasing the nightlife of the region; Rio de Vozes, where locals shared messages to demystify the Amazon; Tripulantes, a TikTok video series featuring Amazonian artists involved in NAVE; and Encontro das Águas, which followed the creative process behind the construction of NAVE and the artists who built the aparelhagem structure at Cidade do Rock.
My team and I were responsible for the entire digital strategy for distributing the content, while I took charge of developing the visual identity. Drawing inspiration from the hand-painted lettering on Amazonian boats, I designed unique logos for each audiovisual series. I also oversaw the creation of the graphic assets for the films, including promo cards, lower thirds, episode titles, and credits. Additionally, I led the motion graphics team to create animations for both the film and the series. For the advertising campaign, I designed collages featuring original illustrations of Amazonian flora, giving the promotion a distinctive, vibrant look that reflected the heart of the region.
