client: Veloe
what i did: Performance ADS/Illustration
copy: Marina Roxo
year: 2020
Here, we present a selection of the layout designs created for Veloe’s performance campaigns. During the late months of 2019 and throughout 2020, our team focused on developing a range of color schemes, illustrations, and creative assets that resonated deeply with the audience. These efforts made a significant impact, contributing to a marked increase in public reception, brand visibility, and overall audience engagement.
The creative approach we employed not only elevated the brand's aesthetic but also resulted in higher interaction metrics, with notable growth in likes, comments, and shares across various platforms. Most importantly, our strategic direction led to a sharp increase in engagement rates and click-through rates (CTR), which were key indicators of the campaign's success.
In addition to crafting Key Visuals (KVs) that encapsulated the brand’s identity, our team also designed a wide array of promotional materials. These included banners tailored for multiple vehicle formats, optimized email marketing templates, and bespoke layouts for social media platforms. Each design was customized to ensure maximum impact and relevance to the specific audience.
On average, the team was responsible for producing more than 200 creative pieces per month, demonstrating our capacity for high-volume content creation while maintaining a focus on quality and strategic messaging. This consistent output played a pivotal role in sustaining the brand’s momentum, amplifying its digital presence, and driving both brand awareness and customer action.
