client: Rock in Rio + TIM Brasil
what i did: Logo/Design for Social Media/ADS
copy: Evelyn Nogueira
year: 2022
#SheRocks is a bold collaboration between Rock in Rio and TIM Brasil, brought to life by A-LAB Content Lovers. This project was all about celebrating and amplifying women’s voices in the music industry, offering a platform for impactful conversations. We developed a complete visual identity, including the logo, social media layouts, custom designs for streaming platforms like Deezer and Spotify, and eye-catching banners for online ads. Every detail was designed to capture the energy and vibrancy of the music world.
Inspired by the latest 2022 design trends, we created a dynamic color gradient that became the heart of the visual palette. The gradient embodies the ever-evolving nature of music and culture. The logo pays homage to the bold, playful MTV aesthetic of the 2000s, reflecting the youthful, rebellious spirit that defines the music industry.
New episodes of the podcast dropped every Tuesday from July to October 2022, each featuring influential guests who are shaping the future of music. Artists and industry leaders like Luísa Sonza, Roberta Medina, and Majur shared powerful insights on the shifting role of women in music, tackling topics like representation, equality, and the influence of female voices in shaping culture. These conversations didn’t just entertain—they sparked deep discussions on the challenges and triumphs women face in today’s music scene.
